Trusted by 200+ eCommerce Brands
Worked alongside eCommerce agencies, technology partners, and online retail teams across multiple successful launches.
Our Story
Northstar began after years of building products and delivering technology across industries. Founded by Pritesh Gajjar, with over two decades in information technology, the work has focused heavily on ecommerce platforms, real estate applications, and ERP-driven systems.
Over time, a clear pattern emerged. Ecommerce projects rarely fail because of technology. They fail because of unclear direction and rushed decisions. Northstar was created from this realization, with a belief that clarity first leads to systems that scale with confidence.
Why we do this
Most ecommerce projects don't fail because of technology. They fail because of unclear direction, fragmented teams, rushed decisions, and delivery without a long-term view. Without clarity upfront, even strong execution struggles to scale.
Northstar exists to bring structure and clarity to ecommerce delivery. We align business goals, architecture, and execution so teams move with confidence and systems scale cleanly over time.
Powering Growth Through Expert Development Solutions
Discover how our specialized expertise in eCommerce and ERP platforms empowers businesses to scale. We deliver enterprise-grade solutions that drive measurable results and long-term success.
1200+
Projects delivered successfully
20+
Years of development expertise
4
Platform specializations
100%
Client satisfaction focus
Our Values
These principles guide every decision we make and every system we build.
Clarity
We remove confusion before taking action. Direction comes first. We invest time in understanding the problem, aligning context, and defining the right path before execution begins. Clear thinking upfront leads to better decisions and stronger outcomes.
Direction
Every decision points toward long-term outcomes, not short-term motion. We evaluate choices based on where the business is heading, not what feels urgent in the moment. Progress only matters when it moves in the right direction.
Ownership
We stand behind our recommendations and the systems we help build. We take responsibility for both the decisions we make and the impact they create. We do not hide behind scope, handoffs, or assumptions.
Intent
Nothing is built by accident. Every choice serves a purpose. From architecture to execution, we act with intention and avoid unnecessary complexity. Thoughtful decisions create systems that are easier to maintain and scale.
Partnership
We work with teams, not around them. We believe the best results come from collaboration, shared context, and mutual trust. Our role is to support, guide, and grow alongside the teams we work with.
Durability
We build systems meant to last, evolve, and scale. Our focus is on solutions that remain reliable as businesses grow and change. Long-term stability matters more than short-term wins.
Our Northstar for guiding ecommerce brands
Vision
To be the guiding light for ecommerce brands navigating growth and complexity.
We envision a future where ecommerce teams build with clarity instead of guesswork, scale without chaos, and make confident decisions at every stage of growth. Northstar exists to help brands find direction in moments of uncertainty and move forward with purpose.
Mission
To guide ecommerce brands with clear direction across strategy, delivery, and scalable systems
We bring structure to complex ecommerce challenges by aligning business goals, technical decisions, and execution. Our focus is on helping teams build systems that scale cleanly, support long-term growth, and reduce unnecessary rework.
Find your direction
Share your challenges. We’ll offer honest perspective, and a thoughtful next step based on where you are today.
Free consultation. No pressure.